24 / 40
Cross-border
economic
development
24
Practical guide : promoting projects
Raising
economic
players’
awareness of
the advantages
of cross-border
initiatives
Potential project developers (companies, universities,
research centres, etc.) on one side of a border are
often not sufficiently informed about the advantages of
developing a cross-border dimension to their activities.
They do not have the information required to assess
the risks, costs and benefits that may arise from setting-
up a cross-border project.
Raising economic players’ awareness on the advantages
of cross-border projects is therefore a prerequisite for
promoting such projects. Awareness-raising efforts
may be undertaken by a large number of players
(territorial authorities, development agencies, chambers
of commerce and industry and cross-border structures),
each at its own territorial level and depending on its
area of competence.
Support structures first need to identify the type of
information that project developers need to assess the
value of developing cross-border initiatives. The second
step is to choose the tools for raising awareness among
economic players.