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Cross-border
economic
development
26
Practical guide : promoting projects
Creating
conditions
conducive to
finding sound
economic
partners
The emergence of cross-border economic development
projects depends greatly on potential project
developers’ ability to identify relevant partners,
particularly those on the other side of the border.
Public and semi-public players therefore have the role
of facilitating networking and creating partnerships
between companies.
Different ways of establishing links among
economic partners
It is important to ensure that there are several different ways of
making links between partners in the territory in order to meet
the very diverse needs of project developers. Tools for individual
searches for potential partners enable economic players to focus
rapidly on what they are interested in. Networking events may open
up wider perspectives and give visibility to players at the cross-
border territory level. Lastly, “matchmaking” brings two or more
economic players together to start a partnership.