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Cross-border
economic
development
36
Practical guide : promoting projects
Sustaining the
cross-border
dimension
of economic
activities
Cross-border cooperation projects are often additional
activities not integrated into the regular business of an
organisation. This means that sustaining them, or even
transforming them from experimental or exceptional
activities into regular ones is a substantial challenge.
This is even more the case for economic projects.
Therefore, to promote cross-border economic
development, support structures for economic players
must work to sustain individual cross-border initiatives.
In concrete terms, this means putting in place tools to
enable economic players to develop one entire facet of
their business as a cross-border activity.